Banners are eye-catching visual elements placed on product pages to highlight the most important selling point of a product or store. They can be used to communicate key messages, such as special promotions, shipping speed, customer testimonials, or unique product features. Banners help grab the attention of impatient digital consumers by showcasing the #1 reason customers should buy from you, right when they are most likely to make a purchase decision. This can increase conversion rates by compelling customers to act quickly.