Product badges (stickers or labels) are added to online products to call attention to special information about a product.
When used on e-commerce websites, product badging has been proven to increase conversion rates by 55%.
Here are 3 main reasons to use product badges:
- Make it easier for shoppers to find the products they are looking for.
- Help shoppers make quicker purchasing decisions.
- Efficiently and creatively educate your website visitors.
The visual nature of product badges helps customers find what they are looking for quickly by providing an extra piece of information before the shopper clicks through to a product.
When used on the collection page to proactively message shoppers about inventory availability and fulfillment options, before the shopper gets to the product details page, badges help build trust and a transparent shopping experience at the top of the funnel. Badges that communicate limited availability also drive conversion by creating a sense of urgency and scarcity.
All well-known shopping portals including Amazon, Walmart, Etsy, Aliexpress, etc make extensive use of product badges.
Badges along with the Highlight Box help declutter the product pages, while still effectively communicating the information necessary for a user to make an informed purchasing decision.
Note: Highlights are available only for Plus Plans and above.